Kill the Cloud 2023 —

Kill the cloud.
A reflection on a society in which appearance is becoming increasingly more important than substance. A society where the image presented to the world reflects a distorted reality and, in turn, becomes more real than true identity, true feelings, what we actually experience—because what matters is always, in any case, to appear excessive, to stand out. A reality that is becoming more virtual than the reality we actually live.

 

Kill the cloud that “protects and safeguards” all our moments—quotation marks intended—because we give our consent for our lives to exist in the cloud as images, documentation, sensitive data, protected within a world in which, without electricity, that version of us in the ether would cease to exist.

We are knowingly chained and at the same time denialist; we are the ones who inflict our own discomfort upon ourselves; we are the ones who close our eyes, because, as Andy Warhol said: “In the future everyone will be world-famous for 15 minutes.”